Promotion of environmentally friendly transport organisations
(Bremen)
Source: TARGET Bremen
"TARGET - new travel solutions" is a European Union (EU) community project in which six cities and regions in the North Sea region cooperate. The goal is the promotion of environmentally friendly means of transport with particular attention to tourist and leisure travel. The TARGET project is assisted by funding from the Interreg-III-B programme. Around one million euros of EU funding flow into Bremen and its surroundings in Lower Saxony for the TARGET project.
Source: TARGET Bremen
The Bremen TARGET project promotes environmentally friendly transport organisations with a particular orientation to tourism and leisure travel. It predominantly supports the information and marketing of the offered services. Besides this, studies on settlement development in selected track corridors are funded by TARGET, in order to orient community planning more strongly than up until now on the existing railway infrastructure.
The biggest TARGET project so far is the so-called “EndeckerCard” (“Explorer Card”). It provides a free journey and entry ticket to 120 tourist attractions with local public transport in Bremen and the entire northwest of Lower Saxony. The result of this is that 95% of all “EntdeckerCard” users travel to tourist destinations with environmentally friendly transport. A positive synergy effect is that the region markets itself as a whole to tourists under the label of the "EntdeckerCard".
With TARGET’s support, a mobility management (incl. traffic orientation system, frequency compression) was developed for the popular nature park "botanika", in order to keep the stress caused by visitor traffic low for the local residents. A combi-ticket for the free journey by public transport is being prepared. In tourist traffic into the area surrounding Bremen, TARGET supports the marketing of the weekend traffic on a railway which was has been closed since 1971 ("Moorexpress" Bremen - Stade). A bike-bus offers a convenient direct connection for cyclists from Bremen’s main railway station into the surrounding areas starting in May 2004. A decentral bike station for 300 bicycles is planned for the Bremen-Vegesack railway station, again to promote the use of bicycles. TARGET assists the planning and construction of the bicycle station.
In order to make the Bremen car sharing programme even more attractive, so-called “mobil.punkte” (“mobile points”) were established. At these points, car sharing, local public transport, bicycles and taxis are linked. Additionally, info-terminals were installed at which all important traffic information is available via internet, such as public transport timetables and airport departure times. Car sharing vehicles can also be booked here.
Besides the reduction of the overall traffic volume, a reduction of pollution in the city is also a goal of the project. TARGET supports the installation of natural gas engines in cars belonging to the public administration.
| Year | Event |
|---|---|
| 2001 | Decision of the city to take part in the TARGET programme |
| 2002 | Authorisation of the funding by the EU and introduction of the "EntdeckerCard" |
| 2003 | Mobility management for the nature centre "botanika" |
| 2003 | Installation of the first "mobil.punkte" |
| 2003 | Study on settlement development on railway track corridors |
| 2004 | Introduction of the bike-bus |
Source: TARGET Bremen
Source: TARGET Bremen
Source: TARGET Bremen
The TARGET project’s innovative energy is determined by the holistic approach to supporting all environmentally friendly transport organisations and their linking in the City of Bremen. The synergy effects achieved with tourism promotion and marketing are good examples for other communities and regions.
Record inserted on 01.05.2004 by Lehrstuhl für Planungstheorie und Stadtplanung, RWTH Aachen and updated by theFederal Institute for Research on Building, Urban Affairs and Spatial Development (BBSR) within the Federal Office for Building and Regional Planning (BBR).
Last update: 01.03.2010