Promotion of environmentally friendly transport organisations and of sustainable mobility
(Bremen)
Source: TARGET Bremen
"TARGET - new travel solutions" was an Interreg community project, initiated by the European Union (EU) and completed in 2005, in which six cities and regions in the North Sea region cooperated. TARGET was an innovative approach towards environmentally friendly transport, which, apart from technology, focused on behavioural pattern-related elements thus implementing European sustainable mobility policy elements (also see 2011 White Paper on Transport, Green Paper on Urban Mobility, “Guaranteeing energy supplies”) within pilot projects at an early stage.
The goal was the promotion of environmentally friendly means of transport with particular attention to tourist and leisure travel. The TARGET project was assisted by funding from the Interreg-III-B programme. Around one million euros of EU funding flowed into Bremen and its surroundings in Lower Saxony for the TARGET project.
Source: Stadt Bremen/SUBV
The Bremen TARGET project (duration: 2002-2005) promoted environmentally friendly transport organisations with a particular orientation to tourism and leisure travel. It predominantly supported the information and marketing of the offered services. Besides this, studies on settlement development in selected track corridors were funded by TARGET, in order to orient community planning more strongly than up until now on the existing railway infrastructure.
One TARGET project element was the so-called “EndeckerCard” (“Explorer Card”). It provided a free journey and entry ticket to 120 tourist attractions with local public transport in Bremen and the entire northwest of Lower Saxony. The result of this was that 95% of all “EntdeckerCard” users travel to tourist destinations with environmentally friendly transport. A positive synergy effect was that the region marketed itself as a whole to tourists under the label of the "EntdeckerCard". In the context of various diverging single interests of the organisations involved, however, the “EntdeckerCard” could not survive on the market.
With TARGET’s support, a mobility management (incl. traffic orientation system, frequency compression) was developed for the popular nature park "botanika", in order to keep the stress caused by visitor traffic low for the local residents. Furthermore in the adventure and nature sector, a real-time information system for the next tram stop (approx. 10 minutes walk) was installed - here the walk time was considered within the display so that no departures are displayed that cannot be reached.
In tourist traffic into the area surrounding Bremen, TARGET supported the marketing of the weekend traffic on a railway which was had been closed since 1971 ("Moorexpress" Bremen - Stade). TARGET had an important share in the fact that this railway, which was at risk of being closed and which is important for tourism, could be further operated successfully.
The “bike bus connection” was closed again. The increasing use of low-floor buses in regional transport now also offers opportunities to carry bicycles in regular bus transport. Another initiative to promote bicycle transport was a decentral bicycle station for 300 bicycles planned at Bremen-Vegesack railway station and put into operation in 2008. TARGET assisted the planning and construction of the bicycle station.
In order to make the Bremen car sharing programme even more attractive, so-called “mobil.punkte” (“mobile points”) were established. At these points, car sharing, local public transport, bicycles and taxis are linked. The car sharing strategy, supported by the TARGET project, helps to relieve the parking situation in urban neighbourhoods and has furthermore attracted national and international attention.
Besides the reduction of the overall traffic volume, a reduction of pollution in the city also was a goal of the project. TARGET supported the installation of natural gas engines in cars belonging to the public administration.
Source: Stadt Bremen/SUBV
| Year | Event |
|---|---|
| 2001 | Decision of the city to take part in the TARGET programme |
| 2002 | Authorisation of the funding by the EU and introduction of the "EntdeckerCard" |
| 2003 | Mobility management for the nature centre "botanika" |
| 2003 | Installation of the first "mobil.punkte" |
| 2003 | Study on settlement development on railway track corridors |
| 2004 | Introduction of the bike-bus |
| 2005 | TARGET 2 project completed |
| 2005 | effects of “mobil.punkte” (“mobile points”) evaluated |
| 2008 | “Bremen-Nord” bicycle station opened |
| 2008 | Bremen and car sharing selected as urban best practice for the World Expo 2010 („Better City – Better Life“) in Shanghai/China |
| 2010 | Car sharing as urban best practice presented at EXPO 2010 in Shanghai |
Awards:
Source: Stadt Bremen/SUBV
Source: Stadt Bremen/SUBV
Source: Stadt Bremen/SUBV
The TARGET project’s innovative energy is determined by the holistic approach to supporting all environmentally friendly transport organisations and their linking in the City of Bremen. The synergy effects achieved with tourism promotion and marketing are good examples for other communities and regions. Goals, as reflected in the EU White Paper on Transport 2050 published in 2011 or in the EU Green Paper on Urban Mobility, had already been implemented within a transnational project at an early stage.
The projekt site ist to be found at postal code: 28757 - town: Bremen - street: Vegesacker Bahnhofsplatz 34.
Record inserted on 01.05.2004 by Lehrstuhl für Planungstheorie und Stadtplanung, RWTH Aachen and updated by theFederal Institute for Research on Building, Urban Affairs and Spatial Development (BBSR) within the Federal Office for Building and Regional Planning (BBR).
Last update: 05.12.2011